Divino sorso
Sorso Divino is a refined wine brand that celebrates the artistry of Italian winemaking while embracing a contemporary sensibility. Translating to “Divine Sip,” the brand invites wine lovers to experience a perfect balance of tradition, flavor, and elegance.
/// The concept behind Sorso Divino is the union of heritage and modern lifestyle. Drawing inspiration from Italy’s timeless winemaking traditions, the brand infuses classic vineyard imagery and artisanal techniques with minimalist, stylish design elements. This approach creates a wine experience that honors the past while feeling fresh, sophisticated, and relevant for today’s audience.
/// The development process began with in-depth research into Italy’s wine regions, grape varietals, and cultural symbolism. I created mood boards combining rustic vineyard scenes, aged wood textures, and traditional script fonts with clean, contemporary typography and metallic accents.
/// In a wine market overflowing with brands leaning heavily on traditional motifs, Sorso Divino needed to differentiate itself without losing authenticity. The challenge was to create a premium identity that conveyed heritage while appealing to a younger, design conscious audience who value not just taste, but the visual and storytelling aspects of a wine brand.
/// I addressed this by blending timeless winemaking cues with a clean, modern brand language. Traditional vineyard references were simplified into elegant, minimal illustrations, paired with a contemporary color scheme and refined typography. The tone of voice was crafted to be warm, poetic, and inviting, resonating with both connoisseurs and casual drinkers.
