1995
1995 is a grunge fashion brand that channels the raw energy and rebellious spirit of the ’90s. Rooted in distressed textures, oversized silhouettes, and unapologetic attitude, it blends vintage alternative style with modern edge. Every piece feels like a love letter to underground music scenes, flannel-filled closets, and the era when fashion was a statement of defiance.
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/// The creation of 1995 began with an exploration of 1990s counterculture — from Seattle’s grunge music scene to underground zines and thrift-store fashion staples. I curated mood boards of flannel shirts, ripped denim, combat boots, and washed-out band tees to define the brand’s visual DNA. Fabrics were chosen for their worn-in, lived-through textures, and each garment was designed to feel authentic, not manufactured.
/// In a fashion market dominated by polished, fast-fashion trends, authentic grunge style had been reduced to surface-level imitations lacking the raw, lived-in feel that defined the 1990s. The challenge was to create a brand that truly captured the rebellious spirit, subcultural roots, and DIY authenticity of the grunge era — while making it relevant and desirable for a modern audience.
/// I built 1995 around a brand identity that celebrates true grunge culture rather than replicating it superficially. This meant designing garments with deliberately distressed textures, vintage-inspired silhouettes, and a muted, lived-in color palette. The logo and visual language drew from DIY zine culture and underground gig posters, giving the brand a raw, unpolished authenticity.
