arcadeX
/// Arcadex is a retro gaming brand bringing back the thrill of classic arcades with a modern twist, offering nostalgic designs, vibrant visuals, and timeless gameplay experiences.
/// Arcadex is a retro gaming brand dedicated to reviving the golden age of arcades for today’s players. We blend pixel-perfect nostalgia with fresh, modern elements to create games, merchandise, and experiences that capture the magic of 8-bit and 16-bit eras.
/// The development of Arcadex began with deep research into the retro gaming culture, identifying key visual and emotional triggers that spark nostalgia. I created mood boards combining 80s arcade color schemes, pixel art styles, and neon-inspired typography.
/// Arcadex entered a highly competitive retro gaming market where many brands relied heavily on generic nostalgia. The challenge was to create a brand identity that honored the golden age of arcades without feeling outdated or blending in with countless similar designs. The goal was to stand out visually and emotionally, appealing to both lifelong retro gamers and a new generation unfamiliar with the classic arcade era.
/// I developed a brand identity that fused nostalgic arcade elements with a modern design language. This involved crafting a bold, pixel-inspired logo, selecting a vibrant neon-based color palette, and integrating retro typography with clean contemporary layouts. The brand voice was defined as playful, energetic, and inclusive.
